L&K Saatchi & Saatchi has announced the appointment of Namit Prasad as senior vice president, planning. He will be based in Mumbai and report to Snehasis Bose, chief strategy officer, L&K Saatchi & Saatchi.
Prasad joins the agency after an entrepreneurial stint, prior to which he was planning head at Famous Innovations.
Bose said, “Over time and managing various categories and roles, Namit possesses a rare combination of fluid and strategic acumen in seeking and owning solutions that impact business growth. He is a great fit in our team of explorer-strategists, missioned to find the sweet spot between consumer need gaps x technology x clients’ business growth. I am looking forward to working with him and adding fresh spark to the agency’s entrepreneurial DNA.”
Prasad said, “As an enterprise builder myself, L&K Saatchi & Saatchi’s business focus - closely working with brands with an entrepreneurial mindset and contributing to growth beyond just communication - interested me hugely. Add to this Paritosh and Snehasis' ambition and passion! With my kind of experience, I hope to bring in a bit of ‘Baniya Branding’ mentality, wherein all branding efforts are tightly aligned to business objectives. While of course ensuring creative flair and the inventive possibilities of integration.”
In a career spanning 14 years, he has also worked with Aditya Birla Finance, Publicis, Lowe Lintas and DDB Mudra.