Zepto promises speedy delivery with Jasprit Bumrah

Zepto has announced the appointment of Jasprit Bumrah as brand ambassador and rolled out a campaign featuring the fast bowler.

 

Conceptualised by L&K Saatchi & Saatchi, the campaign is titled ‘groceries delivered at Bumrah speed,' and consists of three films. One of them is currently on-air and features Bumrah as a back-seat driver instructing the pilot to increase his speed.

 

Viral Jhaveri, chief growth officer, Zepto, said, "Our partnership with Jasprit underscores our commitment to pushing boundaries, achieving perfection, and delivering with speed, consistency and precision, much like Bumrah on the cricket field.”

 

Kartik Smetacek, joint NCD, L&K Saatchi & Saatchi, said, "Zepto and Bumrah is a marriage made in marketing heaven. On the face of it, having India's fastest bowler endorse a quick commerce brand seems obvious. So it was important the campaign used him in a way that was less than obvious. This film and the two to follow deliver on that, using Bumrah in a fresh, surprising, uniquely Zepto way." 

 

The film is running on Disney+ Hotstar and other OTT platforms.

 

CREDITS:

Agency: L&K Saatchi & Saatchi

CEO: Paritosh Srivastava

Jt.NCD: Kartik Smetacek

Chief strategy officer: Snehasis Bose

Executive vice president: Debarjyo Nandi

Creative team: Trishay Kotwal, Reet Sawhney, Divakar Shetty, Sandeep Salunkhe, Mehernaz

Patel and Kulsimran Bedi

Account management: Noorbanu Qureshi, Vimesh Salian, Disha Bhanushali

National films head: Jignesh (Jiggy) Maru

Executive producer (Agency): Rahebar Sonawalla

Production house: Third floor Films

Director: Jeremy John

Executive producer: Jigar Fernandes

Producer: Ankul Singh

Music director: Arjuna Harjai

Cinematographer: Tushar Kanti Ray