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Jun 05, 2009
LISTEN to Mindshare's Dr Peter Steidl on dealing with the slowdown
Campaign India recently caught up with Dr Peter Steidl, partner, business planning, Mindshare (pictured) and author of the book 'Survive, Exploit, Disrupt- Action Guidelines for Marketing in a Recession" and spoke to him about the strategies that brands can adopt to deal with the current slowdown.
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