Campaign India recently caught up with Dr Peter Steidl, partner, business planning, Mindshare (pictured) and author of the book 'Survive, Exploit, Disrupt- Action Guidelines for Marketing in a Recession" and spoke to him about the strategies that brands can adopt to deal with the current slowdown.
Steidl's book outlines the guidelines that companies can follow to help them deal with the current economic scenario. In addition, (as the title suggests), the book segments brands during a slowdown into three categories; Survivors, Exploiters and Disruptors based on the strategies that companies adopt to deal with the slowdown. In this series of audio interviews, Dr Steidl expands on the challenges facing brands today.
Listen to Mindshare’s Peter Steidl on examples of Survivor, Exploiter and Disruptor brands:
Listen to Mindshare’s Peter Steidl on how consumer behaviour has been impacted during the slowdown
Listen to Mindshare’s Peter Steidl on budgets in a downturn
Listen to Mindshare’s Peter Steidl on the need for greater flexibility by companies during slowdown
Listen to Mindshare’s Peter Steidl on the competitive advantage Indian companies have in a slowdown