Campaign India Team
Jun 27, 2019

Liqvd Asia makes three new appointments

Bani Kalra (director - business and services), Rajeev Sharma (director - strategy and business transformation), Sunil Gangras (joint NCD) join the agency

Liqvd Asia makes three new appointments
Liqvd Asia has made three new appointments in the last quarter. 
 
Bani Kalra has joined as director, business and services, Rajeev Sharma as director - strategy and business transformation) and Sunil Gangras as joint national creative director. 
 
Kalra rejoins the advertising business after a three-year break prior to which she was with Cheil. 
 
Sharma joins the agency after a consulting role while Gangras was creative director at Leo Burnett Orchard. 
 
Arnab Mitra, managing director, Liqvd Asia, said, "We are moving away from being a hot shop of digital and transforming ourselves into an all service agency. With our kind of aspirations and variety of specialised services, it's only imperative that we attract and appoint the best talent from the industry. Rajeev, Sunil and Bani join us at the highest level in walking with Rashmi and myself as we move towards becoming a truly integrated outfit without the barriers of separate P&L. For us brands existent today work in sync with human desires. Understanding the need of the client and then ensuring quality work on it leads us to create effective communication for our clients.”
 
Rashmi Putcha, co-founder Liqvd Asia, added, "This is our year of exponential growth and extreme clarity. For some of our clients we are the 360 degree all platform creative partners, for some we are the performance agency, for some we are the change agents of business transformation, for some we are a website designing agency & for some we are a media planning/buying house. But all in all its a vast spectrum of services which were only catered by specialized agencies until very recently. In 2019/2020 we want to change it forever. The world needs a different kind. The specialized generalists. Adding Rajeev, Sunil and Bani only pushes us by three steps at least in delivering excellence in everything under one truly integrated outfit. So yes we are excited."
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Grasim gets Srishti Sawhney as president and global brand head
Premium
6 hours ago

Grasim gets Srishti Sawhney as president and global ...

She will be responsible for the pulp and fibre business, Liva brand, of Grasim Industries

Premium
PR Awards 2019: Jury announced
Premium
8 hours ago

PR Awards 2019: Jury announced

Event to be held on 17 October in Mumbai

Premium
Pantene urges women to open their hair and choose their own paths
Premium
9 hours ago

Pantene urges women to open their hair and choose ...

Watch the film conceptualised by Grey Worldwide here

Premium
Abhishek Dutta to head Cartoon Network and Pogo in South Asia