Liqvd Asia has made three new appointments in the last quarter.
Bani Kalra has joined as director, business and services, Rajeev Sharma as director - strategy and business transformation) and Sunil Gangras as joint national creative director.
Kalra rejoins the advertising business after a three-year break prior to which she was with Cheil.
Sharma joins the agency after a consulting role while Gangras was creative director at Leo Burnett Orchard.
Arnab Mitra, managing director, Liqvd Asia, said, "We are moving away from being a hot shop of digital and transforming ourselves into an all service agency. With our kind of aspirations and variety of specialised services, it's only imperative that we attract and appoint the best talent from the industry. Rajeev, Sunil and Bani join us at the highest level in walking with Rashmi and myself as we move towards becoming a truly integrated outfit without the barriers of separate P&L. For us brands existent today work in sync with human desires. Understanding the need of the client and then ensuring quality work on it leads us to create effective communication for our clients.”
Rashmi Putcha, co-founder Liqvd Asia, added, "This is our year of exponential growth and extreme clarity. For some of our clients we are the 360 degree all platform creative partners, for some we are the performance agency, for some we are the change agents of business transformation, for some we are a website designing agency & for some we are a media planning/buying house. But all in all its a vast spectrum of services which were only catered by specialized agencies until very recently. In 2019/2020 we want to change it forever. The world needs a different kind. The specialized generalists. Adding Rajeev, Sunil and Bani only pushes us by three steps at least in delivering excellence in everything under one truly integrated outfit. So yes we are excited."
