Lintas Media Group, Red FM innovate for Wagon R's re-launch

Red FM, Lintas Media Group and Maruti Suzuki recently came together to relaunch the ‘improved’ Wagon R through a media innovation that saw the FM station turn blue for an entire day on April 23. All this to celebrate the brand new features of the Wagon R, such as its blue eye shaped headlights, taller body amongst others features. Everything from the station jingle and bumpers to the RJ's sign off was modified to incorporate the Wagon R’s features.

by Campaign India Team