Lintas Initiative Media has bagged media duties for Meritnation.com, an Infoedge group venture with core offering in the area of e-learning for school students.
Confirming the win, Raghav Subramanian, chief operating officer, Lintas Initiative Media, said, "We are excited to work with Meritnation in the education space and we sure hope to add value to their business and help the brand grow through this strategic partnership. Lintas Initiative believes in mantra of 'we grow when our clients partners grow'."
Pavan Chauhan, chief executive officer, Meritnation, commented, "One of our biggest thrust areas is to grow the online K-12 education category in India. Lintas Initiative Media has done some great work in helping build businesses. During our interactions with their team, we were quite impressed with their strategic thinking and by their commitment to help us grow our company. Education needs long term view and we are very happy to work with a partner like Lintas Initiative which is equally committed to be a part of our success story."