Campaign India Team
Oct 11, 2022

Lifebuoy gets seven-year old Vishalini NC as chief education officer

The brand will be hiring more chief education officers as it aims to spread the message of importance of hand hygiene

Lifebuoy gets seven-year old Vishalini NC as chief education officer
Ahead of Global Handwashing Day (celebrated on 15 October), Lifebuoy India has announced the appointment of Vishalini NC, a seven-year-old patent holder as chief education officer.
 
She's part of Lifebuoy's 'H for Handwashing' chief education officers. She had received the Pradhan Mantri Rashtriya Bal Puraskar Award from Prime Minister Narendra Modi in recognition for inventing the ‘An Automatic Multi-Functional Life Rescue Flood House’ which prevents drowning during floods.
 
According to a statement from Lifebuoy, the brand will be hiring more chief education officers as it aims to spread the message of importance of hand hygiene among children. Through this, Lifebuoy is looking to use peer-to-peer learning within the context of early childhood learning. 
 
Sanjiv Mehta, CEO and managing director, Hindustan Unilever, said, “Lifebuoy’s purpose has always been about preventing illness by promoting good hand hygiene through handwashing with soap. On this Global Handwashing Day, we’re incredibly excited to recognise the fundamental part children can play in spreading the message that H must stand for Handwashing. Through the power of peer-to-peer learning, we hope to inspire more kids to rise and change the world’s handwashing behaviours.”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Ministry of Road Transport & Highways calls for ...

The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.

4 hours ago

Times Power of Print throws down the gauntlet to ad ...

The work calls for entries for campaigns that will get more voters to the booths.

5 hours ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

5 hours ago

Shah Rukh Khan delivers message of success with ...

The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.