Lexi Pens appoints M&C Saatchi to launch a new brand

Lexi Pens has appointed M&C Saatchi Communications to launch their new brand World Pens.The agency has already started work on the brand name and brand identity development. It will soon launch the brand communication.Commenting on the win, Rajiv Sabnis, executive director, M&C Saatchi said, “With the surge in competition in the pens category, it will be our endeavour to provide the most effective creative solutions based on our core philosophy of brutal simplicity to Lexi pens.”