Campaign India Team
May 13, 2011

Leo Burnett wins AMW truck business

The account will be based out of the Mumbai office

Leo Burnett wins AMW truck business

Leo Burnett, Mumbai has been appointed as the AOR for Asia Motor Works (AMW). Started in 2005, the company offers solutions in the transportation industry, with fully built trucks being their mainstay.

“The truck manufacturing industry is booming in India. And the last few years have seen a lot of heightened activity in this sector. But standing tall against the age old market leaders requires a very different, non-traditional thinking. Using the Human Kind Approach, we presented ideas that would energize the entire business.  It is exciting to be associated with a young, fire-in-the-belly brand like AMW," said Arvind Sharma, chairman, India Subcontinent, Leo Burnett.

“Today, our aim is to engage the imagination and emotion of people who think their needs are already being met by their current options. To get AMW into that consideration set defines our current advertising objective,” added Anup Vishwanathan, vice president, Leo Burnett, Mumbai.

Source:
Campaign India

Related Articles

Just Published

3 hours ago

WhatsApp privacy crisis could erode Facebook's ...

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe

3 hours ago

Parle G stresses on emotional intelligence in ...

Watch the films conceptualised by Thought Blurb

14 hours ago

Truecaller dials Thinkstr for creative

Will soon release a campaign that takes on sexual harassment