Campaign India Team
Oct 29, 2014

Leo Burnett to handle Bajaj Discover

Account won following multi-agency pitch

Leo Burnett to handle Bajaj Discover
Baja Auto has appointed Leo Burnett to handle the communication duties for the Discover. The agency bagged the account following a multi-agency pitch.
 
Saurabh Varma, CEO, Leo Burnett, said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”
 
Raj Deepak Das, CCO, Leo Burnett, added, "Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work."
 
Leo Burnett's mandate includes ATL, digital, retail and activation.
 
Prior to this, Ogilvy & Mather handled the account.
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.

16 hours ago

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

17 hours ago

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

17 hours ago

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.