Baja Auto has appointed Leo Burnett to handle the communication duties for the Discover. The agency bagged the account following a multi-agency pitch.
Saurabh Varma, CEO, Leo Burnett, said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”
Raj Deepak Das, CCO, Leo Burnett, added, "Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work."
Leo Burnett's mandate includes ATL, digital, retail and activation.
Prior to this, Ogilvy & Mather handled the account.