Sainath Saraban, ECD, Leo Burnett Delhi, has been elevated as national creative director. He will handle the new mandate while continuing to be based in Delhi.In the new role, he will additionally be responsible for the creative output from the agency’s Chennai office and some ‘key national clients’. Clients handled by the Chennai office of Leo Burnett include Casa Grande, Dalmia Cement, Saint Gobain and Amrutanjan.
On Saraban's elevation, Saurabh Varma, CEO, Leo Burnett Group, said, “His thorough and in-depth understanding of the target audience coupled with popular culture, comes through clearly in the great work that he creates for our clients. I look forward to seeing him make magic in the Chennai market and on our key national clients.”
Rajdeepak Das, CCO, Leo Burnett, added, “Sai is definitely one of the most promising talents of Leo Burnett India and undoubtedly one of the good human beings I have come across. We want the greatness to spread to one more office. Cheers to Sai.”
Samir Gangahar, executive director, Leo Burnett Delhi, said, “I have seen Sai evolve from a rookie writer to being one of the most prolific creative talents we have in the business today. His creative leadership and ability to address brand issues with effective and popular work has been instrumental in the growth of Leo Burnett in the past few years. It is a privilege to have him work as my partner and I’m sure we’ll see a lot more magic from him in the future.”
Saraban surmised, “Over the last nine years I have grown with the agency and the agency has grown with me. Now it’s time to take my role to the next level. I see challenges and opportunities alike and along with Saurabh and Raj, I look forward to what lies ahead. The ‘Change Everything’ philosophy is something we all believe in and it holds true for the kind of work we create and how we create it.”
Saraban joined the agency in 2005. He has worked with JWT and McCann Erickson in past assignments.