Leo Burnett goes the 'Transformers' way for Bajaj DTSi

Bajaj has launched a new campaign for its bike brand Bajaj DTSi. The campaign has been conceptualised by Leo Burnett.The slick looking campaign shows a bunch of bikes in a showroom transforming into robots in the middle of the night and eventually kicking off a game of basketball with a tyre twisted into a ball. The bikes resume their normal position when the watchman peeps in the room.Watch the TVC here:

by Campaign India Team

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