Leo Burnett creates device for Rotary Blood Bank

Leo Burnett has used a simple toy shaped in the form of a human heart to demonstrate the life saving benefit of blood donation among donors. The initiative was launched by the agency on behalf of the Rotary Blood Bank, and they claim the exercise has led to a 30% increase in the number of blood donors.

by Campaign India Team

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

campaignindia.support@haymarket.co.in

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now