Bath fittings maker Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, its luxury bath brand.
“Artize is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,” said, Ranbir Mehra, director, Jaquar Group
“Advertising agency is a crucial link between the company and the customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure the industry is all set to see some superlative and out of the box brand ideas,” added, Sandeep Shukla, global marcom head, Jaquar Group.
Dheeraj Sinha, MD, India and chief strategy officer, Leo Burnett, South Asia, said, “Jaquar is a name that is synonymous to its category. We are very excited to partner with them to tell the story of Artize and help the brand connect with a wider audience.”
"It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment," added, Samir Gangahar, president, North, Leo Burnett.