Leo Burnett’s annual Cannes Predictions Reel is culled from award-winning commercials and campaigns from the top advertising award shows each year. For over two decades, the reel has been prescient in identifying Grand Prix winners, while highlighting some of the best new work produced by the global marketing industry. Leo Burnett India has associated with Campaign India to organise the ‘Cannes 2011 Prediction Reel’ contest through which the agency wants to share the shortlisted commercials with everyone in the industry.
Donald Gunn, former director of creative resources at Leo Burnett Worldwide, created the reel in 1987 as the basis for internal prediction contests for Leo Burnett employees. In the reel’s first year, Gunn accurately predicted the Cannes Lions Film Grand Prix.
This year, a team of researchers from Leo Burnett Worldwide compiled the reel. Several hundred entries were considered before narrowing down the list to 40 contenders. The Cannes 2011 Predictions reel features work from 14 countries, spread across multiple product categories and media channels. This year, through the contest, the agency is sharing the reel with the industry and urging participants to predict 15 winners from the list.
Based on their predictions and the metals these commercials win at Cannes 2011, three lucky contestants will win the prizes.
The rules for Cannes Prediction are simple. You will see 40 entries on the reel. You select the 15 that you consider most likely to be awarded a Lion by the Cannes juries. Mark your 15 choices in the circles provided in the form that will be mailed to you (Click here
to receive your form). The scoring system works like this: if one of your 15 choices wins a Grand Prix, it earns 100 points. For every Gold Lion you choose, you receive 75 points; for every Silver Lion, 50 points, and for every Bronze, 25 points.
If one of your selections win multiple Lions, such as Bronze in TV and a Gold for Craft, you will receive one score (the 75 points for Gold) for the highest award the piece received. For any choice you select that wins three or more Lions, in any category, you will receive 70 additional points.
Cannes Lions winners will be announced on the evening of Saturday June 25, 2011. The Cannes Predictions Reel contest winners will be announced on June 30, 2011. Three winners will get prizes sponsored by Leo Burnett.
Disclaimer: The Leo Burnett Cannes 2011 Prediction Reel contest in association with Campaign India is for educational and entertainment purposes only. Votes cast bear no influence whatsoever on the decisions made by the Cannes Lions jury.
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WATCH ten films that made it to the showreel here:
1. HEINEKEN • “The Entrance”
Wieden + Kennedy
(AMSTERDAM, THE NETHERLANDS)
Watch more campaigns tomorrow.