Campaign Staff
Jun 07, 2018

Lenovo promotes Bhaskar Choudhuri to APAC CMO

Nick Reynolds moves into a global role.

Lenovo promotes Bhaskar Choudhuri to APAC CMO
Lenovo has annouced that Bhaskar Choudhuri, previously head of marketing in India, will succeed Nick Reynolds as CMO of Lenovo Asia Pacific. 
 
Reynolds has been appointed global head of marketing for digital, web and social.
 
Choudhuri, who is based in Bangalore, will be tasked with expanding Lenovo's brand footprint in the region and driving sales of PCs, tablets and smart devices. He reports to Ken Wong, president of Lenovo Asia Pacific.
 
Having led the marketing team in India for five years, Choudhuri presided over the successful launch of the company's smartphones in the India market, as well as many new initiatives in the digital marketing space, the company said. He also played a key role in making Lenovo’s services a brand differentiator through multiple activations, according to a statement.
 
Reynolds will now focus on growing Lenovo's digital and social-media capabilities globally, reporting to newly appointed global CMO Gina Qiao.
 
Although Lenovo is one of the world's most valuable Chinese brands, according to the latest BrandZ ranking, the company fell significantly in this year's Asia's Top 1000 Brands research, dropping from 80th to 154th and allowing Xiaomi to emerge as the highest-ranking Chinese brand.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
26 minutes ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO

Premium
Opinion: The world needs more voices like Diet Prada
Premium
15 hours ago

Opinion: The world needs more voices like Diet Prada

How social media is empowering common people to take a stand against top luxury brands and leading personalities

Premium
IAA World Congress: Advertising walks the ramp to save the loom
Premium
18 hours ago

IAA World Congress: Advertising walks the ramp to ...

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause

Premium
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame
Premium
19 hours ago

Agnello Dias inducted into The Ad Club Calcutta's ...

View the video on Dias created by the The Advertising Club of Calcutta