Campaign Staff
Jun 07, 2018

Lenovo promotes Bhaskar Choudhuri to APAC CMO

Nick Reynolds moves into a global role.

Lenovo promotes Bhaskar Choudhuri to APAC CMO
Lenovo has annouced that Bhaskar Choudhuri, previously head of marketing in India, will succeed Nick Reynolds as CMO of Lenovo Asia Pacific. 
 
Reynolds has been appointed global head of marketing for digital, web and social.
 
Choudhuri, who is based in Bangalore, will be tasked with expanding Lenovo's brand footprint in the region and driving sales of PCs, tablets and smart devices. He reports to Ken Wong, president of Lenovo Asia Pacific.
 
Having led the marketing team in India for five years, Choudhuri presided over the successful launch of the company's smartphones in the India market, as well as many new initiatives in the digital marketing space, the company said. He also played a key role in making Lenovo’s services a brand differentiator through multiple activations, according to a statement.
 
Reynolds will now focus on growing Lenovo's digital and social-media capabilities globally, reporting to newly appointed global CMO Gina Qiao.
 
Although Lenovo is one of the world's most valuable Chinese brands, according to the latest BrandZ ranking, the company fell significantly in this year's Asia's Top 1000 Brands research, dropping from 80th to 154th and allowing Xiaomi to emerge as the highest-ranking Chinese brand.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Colorbar awards digital mandate to Isobar India
Premium
7 hours ago

Colorbar awards digital mandate to Isobar India

The account will be managed by Isobar's Delhi office

Premium
Campaign celebrates 250 years of celebrity endorsements
Premium
9 hours ago

Campaign celebrates 250 years of celebrity endorsements

We launch a special weekly series that kicks off from tomorrow

Premium
The Ad Club re-elects Vikram Sakhuja as its president
Premium
1 day ago

The Ad Club re-elects Vikram Sakhuja as its president

The core committee remains unchanged