Lee has announced the Asia chapter of its global ‘Make History’ campaign. The idea behind the Make History campaign is to create a new line of communication which is aimed at attracting, engaging and sharing a dialogue with a community of users, publishing real stories of people in their own words.
Participants need to take a snapshot and give it a tag line and upload it to www.makehistory-ap.com with a chance to win USD 40000, to be awarded to the best picture story. Addtionally, the best picture stories will be printed in fashion magazines under the ‘Make History’ banner.
The ‘Make history’ campaign officially went live during Bread and Butter Barcelona and has selected hundreds of stories so far.