Ace Turtle brings Leo Burnett Orchard for Lee’s creative duties

Account won post a multi-agency pitch

Aug 16, 2021 01:09:00 PM | Article | Campaign India Team

Omnichannel platform company, Ace Turtle, has appointed Leo Burnett Orchard as the creative partner for its licensed brand ‘Lee’. The account was won post a multi-agency pitch. The agency will now look to strengthen Lee’s brand positioning out of its Bengaluru office. 
Nitin Chhabra, CEO, Ace Turtle, said, “We are excited to onboard Leo Burnett Orchard as our creative partner in our journey of building Lee as the most preferred denim brand in the country. Leo Burnett Orchard has one of the most lauded portfolios in the creative industry. This appointment accelerates and emphasises the importance of strategic thinking, strong digital platform understanding, and the creative approach. We are very excited to be partnering with Leo Burnett Orchard to continue our growth.”
Dheeraj Sinha, CEO and chief strategy officer –  South Asia, Leo Burnett, said, “Lee is a brand with a strong heritage. Denim brands have always been looked upon as a reflection of the culture and sentiment of the current times. This partnership gives us an opportunity to strengthen the brand through relevant cultural interventions which not only resonate with the youth but helps the brand achieve its business goals. We look forward to using our data-backed, creative approach to creating a platform that will be relevant to the youth and help the brand build a strong connect with its audiences.”
Added Gaurav Dudeja, executive vice president and national head, Leo Burnett Orchard, “We are absolutely thrilled to be working with an iconic brand like Lee. Denim brands have always been representative of breaking stereotypes and we are looking forward to building a new age narrative for the brand. We are confident that our data-backed, platform-first approach will help us build an engaging narrative for the brand and are looking forward to working together.”