Borges, a Spanish multinational producer of Mediterranean Food products, has appointed Law & Kenneth for the creative duties of the entire portfolio of its products in India. The agency won this prestigious business in a multi agency pitch. The company is one of the largest producers of Olive oil in the world, and Borges sees India as a significant market.
Commenting on the win, Anil Nair, chief executive officer and managing partner, Law & Kenneth said, "It's a very challenging assignment given the fact we will be looking at altering taste perceptions and attitudes. Borges is a world leader in Olive oil category and will look at attaining leadership position in India also. So we can expect an aggressive campaign in the coming months from the brand."
A press note from the agency informed that the complete product portfolio planned for the launch comprises Olive Oils, Table Olives, Nuts and Dry fruits (almonds and walnuts), microwave Popcorns and Balsamic Vinegar. Presently all the products are being imported from Spain.