Campaign India Team
Oct 08, 2010

Kwan ropes in Preeta Sukhtankar to head entertainment

Sukhtankar will head the celebrity management and entertainment business at Kwan.

Kwan ropes in Preeta Sukhtankar to head entertainment

Kwan has roped in Preeta Sukhtankar to be a part of its marketing team as head of entertainment. She will head the celebrity management and entertainment business.

With over 13 years of experience, Sukhtankar has experience in the fields of luxury, brands and fashion. She started her career at The Sunday Observer in early 1996 as editor of their youth supplement. She was the part of the early team at Elle and remains affiliated with the Elle Breast Cancer campaign.She also served as director at MTV India, launching properties such as MTV Style Check, Loveline, Big Picture, Select and Most Wanted.

She has also worked as business head - fashion at Percept D'Mark. As vice president and publisher of the Apricot Group of magazines, Preeta successfully sustained magazines such as Seventeen and L'Officiel.

Talking about her appointment, she said, “For me, the space of creating and nurturing talent is extremely exciting especially since this is a nascent business in a chaotic market. Having known Anirban Blah for a while now and watching Kwan grow into the only professional player in this genre, the fit was just right. I believe I can develop new opportunities, leverage my network and add value to our existing talent that are already huge brands in the business."

Anirban Blah, MD Kwan said on her appointment, “As an organisation that is just a year old in the entertainment and media industry, it is essential for us to forge relations with like-minded individuals with the vision and the capability to drive the agency. Preeta's skillset, her network and her goodwill in the industry matched the level of expertise that KWAN was looking for, to spearhead our entertainment businesses." 

Source:
Campaign India