Vedantu, a player in the live online tutorial marketing in India, has announced the appointment of Kunal Dubey and Lucky Saini.
Dubey joins as head of marketing while Saini is head of brand. The duo have been working together for the last seven years, most recently at Dentsu Slingshot.
The duo will be based in Bengaluru and report to Arvind Singhal, chief operating officer, Vedantu.
Singhal said, “As we enter our next phase of unstoppable growth, Kunal and Lucky’s diverse experience in the internet, startup and advertising ecosystem will propel our brand to greater heights. While Kunal will build a high-performance marketing team and set the bar for customer growth and media innovations, Lucky will lead the task of brand building through inspiring brand storytelling and bring alive the Vedantu DNA as an experience at every touchpoint. Together they will define the marketing and brand playbook and steer Vedantu towards becoming one of the most student centric, trusted and loved brand in India.”
Dubey said, “Vedantu’s culture reflects the organisation’s rock-solid foundation as well as empathetic leadership. I am humbled to take on this role and believe that a strong culture leads to great business stories. I look forward to building a passionate marketing team that lives and breathes our brand purpose every day.”
Saini added, "The culture and energy at Vedantu is infectious and inspiring. To get an opportunity of being a part of this soulful and passionate brand journey that is reinventing and re-imagining learning and teaching for India is very exciting. With my experience in consumer behavior, brand strategy and creative marketing, I look forward to telling the Vedantu story in the most engaging and relevant way."
In a career spanning 15 years, Dubey has worked with eBay India, Flipkart and PhonePe.
Saini's career has stints with Ogilvy, Autumn Grey, Flipkart, Manipal Education, and Manipal Group.