KS Chakravarty (Chax) has decided to move on from FCB Ulka. He was national creative director at the agency.
He said, "I really enjoyed my years with Ulka – the people, the clients, the brands, and definitely the close working style. By January, I should take a call on what I want to do. One thing is for sure, I wouldn't be joining another network agency or large MNC. When I get back, I want to be back into a hands down involvement and do something new. I'll spend the next three to four months understanding and figuring the opportunities and gaps in the Indian industry. I see there's a divide between brand building and digital, so that could be interesting. These are just initial thoughts though."
Chax maintained that he would be available to the agency for specific projects or initiatives for the next three to four months.
The NCD began his career with Clarion-McCann. In a career spanning more than 30 years, he has also worked with JWT, Leo Burnett and Rediffusion Y&R. He had also created his own production house called Persistence of Vision.
