KR Skandraaj has joined Dinamalar as general manager-marketing. Previously the chief operating officer of Sovereign Media Marketing, he will now be overseeing the marketing initiatives of the publication.
Speaking about their new head of marketing, L. Adimoolam, chief marketing officer, Dinamalar, stated, “It’s an absolute honour to have KR Skandraaj wield the baton for our marketing initiatives. A man who has been instrumental in changing the marketing landscape for Tamil dailies, KR Skandraaj has to his credit some of the most pioneering branding initiatives, so having him on board is certainly good for our publication. It cannot be a more opportune time, since Dinamalar has exciting new branding options for advertisers, which would now gain an insightful new dimension with Skandraaj joining the ranks. We’re looking forward to a successful working association with the stalwart of marketing strategies.”
Skandraaj, who has officially begun his stint with Dinamalar, said, “With six decades of publication history behind it, Dinamalar has a media standing that can be matched by very few media houses in the country. As a publication Dinamalar has crossed numerous milestones and I consider it an honour to be part of the team that is poised to change the way brands start utilising the marketing possibilities that the oldest news dissemination medium has to offer. We’ve already started exploring unthought-of possibilities; it should just be a matter of very short time before you will see what new intuitive prospects Dinamalar will be opening up for brands this time around.”