Komli Media (www.komli.com) has announced the beta launch of ViziSense MediaMix (www.vizisense.com), an online media planning tool that aims to help media planners and marketers identify the optimal mix of websites to attract relevant online audiences.
ViziSense MediaMix has been developed with the aim of delivering accurate and reliable India-specific Web statistics for media planners, media buyers, and marketers. A company statement states that the user interface “can filter through thousands of websites and identify those that a selected target audience is most likely to visit.”
Media planners and buyers have so far lacked reliable demographic level data that identifies online preferences and browsing habits of the Indian audience. Moreover, marketers have often been challenged with the lack of an unduplicated view of their target audience across multiple websites.
ViziSense MediaMix presents a site’s demographic composition for the selected target audience, along with overall statistics on unique unduplicated visitors, reach, and page views. It also contains features that allow agencies and marketers to save, export and compare media plans for future use.
Currently in beta, MediaMix is based on the ViziSense platform, which employs statistical techniques and industry-led practises to combine data from two continuously monitored sources, namely the ViziSense Panel, which captures the complete Internet behaviour and consumption pattern of more than 15,000 online users in real time and the ViziSense Tag, embedded by publishers on their Web pages, that provides actual traffic data for a given Web site.
Satish Kadu, VP- Products, Komli Media said, “In our continuing efforts to improve audience measurement standards, we’re confident that MediaMix will be a useful tool for the Indian online advertising industry.”
Access to ViziSense MediaMix is currently available by invitation only. Customers can sign up on http://vizisense.com/basic/SIGNUP to request for access.