ViziSense, Komli Media’s online audience measurement and analytics platform, has announced the launch of AdView, which it claims is India’s first online advertising monitoring and analysis tool.
AdView provides insights into the online advertising landscape by tracking online spends at multiple levels - advertisers, brands and product categories; publishers and online verticals, display ad creatives (i.e. static banners, text, rich media, video ads, etc).
As an industry spend benchmarking tool, AdView is targeted at agencies, advertisers and publishers seeking to gain insights into online advertising trends, competitive benchmarking and campaign-level execution across the Indian online universe.
"The online industry requires an intelligent ad monitoring solution to provide an accurate sense of online spends by advertisers and across publishers," said Amit Bhartiya, business head, ViziSense.
"AdView is akin to products available across other media like television and print. Its comprehensive insights complement the analytical abilities of the ViziSense platform, and we’re confident that AdView will contribute significantly in the growth of the online advertising industry," he said.
AdView hopes to be a one-stop shop for viewing creative units that form a part of online campaigns, by provides an easy-to-use snapshot of the most active online advertisers and brands - including their share of spends across the top 1000 publisher sites. With over 100 industry categories, AdView users can analyse data by volume and type of ad inventory purchased, as well as performance of various types of creative units.
The service is currently available by invitation only and for a sneak preview, click here.
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