Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
    • Young & Restless
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Knowledge
    • Beauty Decoded
  • Events

KFC India engages in a duel with McDonald's in the #BurgerEmoji debate

Watch the film here

by Campaign India Team | 31/10/2017

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn
Hours after it put out a message to Google CEO Sundar Pichai saying "it didn't matter where the cheese is, if the chicken was finger lickin good" KFC India has added more fuel to the fire in the #BurgerEmoji debate.
 
The brand has leveraged the buzz around burgers by replying to McDonald's tweet. 
 

.@mcdonaldsindia @google @apple @BuzzFeedIndia @Campaign_India @ETBrandEquity debate...reopened! #BurgerEmoji pic.twitter.com/4PzjiqvibF

— KFC India (@KFC_India) October 31, 2017
 

Related Articles

LATEST NEWS

Shareholders will tear us apart again

AdLift sets steep FY27 growth targets amid AI shift

Agoda launches humour-led ‘What a Save!’ campaign in India

Britannia Tiger Krunch uses gamified storytelling to address bullying

DS Group expands ‘Living Billboard’ sustainability drive to Mumbai

THE WORK

Kansai Nerolac takes its paint to the edge of the world

Netflix streams the post-IPL match cooldown

Cleartrip sells splurging to India’s frugal travellers

ChatGPT finds its IPL moment in India

When waiting becomes the break

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Limited.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings