Ketchum Sampark, the Indian network of global communications firm Ketchum, has announced the launch of a new division ‘Knowledge Studio’ to provide research and content services. The Studio will complement Ketchum Sampark’s public relations offerings and serve as an important growth driver especially in the online and digital reputation space, said an agency statement.
Jon Higgins, senior partner and CEO, International, Ketchum, said, “India is one of our most promising and key growth markets. We believe in continuously providing our customer solutions and offerings that significantly add value to their business. Knowledge Studio is a great example of that value-added service offering.”
Ketchum Sampark, through Knowledge Studio, will also look at bringing its global content offerings to its Indian clients in the near future. Similarly, Knowledge Studio will explore opportunities to service Ketchum’s businesses and customers in other parts of the world.
Announcing the launch of Knowledge Studio, Bela Rajan, founder and director, Ketchum Sampark, said, “The Knowledge Studio will help in strengthening our expertise and building significant insights into knowledge-led content solutions for our clients. We see strategic synergy in offering our clients value-added services in the thought leadership and content space along with integrated design and software solutions. I believe the Knowledge Studio team will help us deliver new ideas and enhance client value in the new-age digital reputation arena.”
Biswadeep Gupta, president, Knowledge Studio, and partner, Ketchum Sampark, will drive the content business. Prior to this, he was the founder and CEO of Riteverses.
On the move, Gupta said, “Going ahead, content will be a key differentiator globally for consumer and other stakeholder outreach programs, especially in the online space.”
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