Media Digital
Bruno Rodriguez
Jun 12, 2024

Keeping up with AI search, a cookieless future, TikTok and X uncertainty

Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP mandates four days per week in office

1 WPP mandates four days per week in office

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

3 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

Programmatic advertising’s power trio: AI, analytics, and privacy protection

4 Programmatic advertising’s power trio: AI, analytics, and privacy protection

WPP’s back-to-office push: Is India’s adland ready for reset?

5 WPP’s back-to-office push: Is India’s adland ready for reset?

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

6 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Wondrlab expands tech portfolio with BigStep acquisition

7 Wondrlab expands tech portfolio with BigStep acquisition

South Indian films dominate box office in 2024: Ormax report

8 South Indian films dominate box office in 2024: Ormax report

Valentine's Day 2024: Brand work that caught our attention

9 Valentine's Day 2024: Brand work that caught our attention

AI-powered content can be a shortcut to marketing greatness

10 AI-powered content can be a shortcut to marketing greatness

Related Articles

Humans or machines; creativity or technology: is the marketing industry investing in the right areas?
Advertising
Jul 06, 2023
Matthew Keegan

Humans or machines; creativity or technology: is ...

CMOs must master AI to prove marketing’s business impact: Rohit Dadwal
Advertising
Oct 18, 2024
Vinita Bhatia

CMOs must master AI to prove marketing’s business ...

Artificial intelligence was the most written about technology in 2021
Digital
Dec 30, 2021
Campaign India Team

Artificial intelligence was the most written about ...

HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Digital
Jul 03, 2024
Campaign India Team

HCLTech and IBM launch generative AI Centers of ...

Just Published

Advertisers, it’s time to face facts. Because truth matters
Advertising
3 hours ago
Rupert Smith

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

LS Digital launches AI marketing stack
Marketing
3 hours ago
Campaign India Team

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

Kantar Group sells Kantar Media to HIG Capital
Media
4 hours ago
Campaign India Team

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

GroupM axes global agency CEO roles in major centralisation push
Advertising
7 hours ago
Gideon Spanier

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.