Matthew Keegan
Jul 06, 2023

Humans or machines; creativity or technology: is the marketing industry investing in the right areas?

Has the marketing industry invested too much in technology and quantifiable returns-on-investment at a cost to creativity and ideas that can truly stand out? Campaign explores if the era of big investment in technology has come at a cost to creativity?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 hours ago

Samsung TV Plus brings top global creators, ...

Samsung TV Plus, the company's free ad-supported streaming television (FAST) service, has announced a partnership with a lineup of global content creators, including the launch of Mark Rober's first-ever dedicated FAST channel, premiering worldwide in India.

4 hours ago

WPP appoints Elav Horwitz as chief innovation officer

The new role is designed to 'solidify leadership in applied AI'.

4 hours ago

Spikes Asia announces 2026 jury presidents

Salesforce’s Wendy Walker will chair the inaugural Creative B2B jury.

5 hours ago

Build a brand that kids will love

Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.