Karishma Initiative, a wholly owned subsidiary of Lintas India, has entered into digital space by partnering with Media2Win.
Karishma Initiative delivers media solutions to clients across all mass media. The main clients include Etisalat telecom, Samsonite, Austrian Airways, Bombay Dyeing and Add Gel Pens. Media2Win offers digital marketing solutions, including SEM, SEO, online display advertising, blog and community marketing, ORM, SMS and mobile marketing, amongst others. Its major clients include Bajaj Auto, Tata Telecom and Max New York Life.
Commenting on the partnership, NP Sathyamurthy, CEO, Karishma Initiative said, “The partnership with Media2Win is a significant step in the direction of truly customized solutions to clients’ business challenges. This enables KI to offer a complete canvas of digital solutions, thereby leveraging opportunities in this rapidly growing medium relevant for many advertisers.”
“We are rapidly resourcing Karishma Initiative to be a new age nimble digitally sensitive agency, and this is a major step in that direction” added Lynn de Souza,chairman and CEO, Lintas Media Group.