Kareena Kapoor hawks Kurkure’s new brand extension

Frito-Lay, Pepsi’s snack division, has rolled out a brand variant for its savoury brand, Kurkure Desi Beats: Crunchy Wheat. The latest launch is supported by an integrated communication plan featuring its brand ambassador, Kareena Kapoor.The JWT-created TVC, shot in the fields of Punjab, juxtaposes an urban Kapoor with her desi avatar, unveiled in last year’s ‘Cinderella’ campaign.Watch the TVC here:

by Campaign India Team