Debt markets platform, CredAvenue, has announced the appointment of Karanpreet Bindra as chief marketing officer.
He will oversee the entire gamut of digital, product, PR, comms, and brand marketing, for the enterprise as well as the B2C businesses. He will also be responsible for the company’s global brand, digital marketing and product marketing strategies and innovation, and for the incubation of a consumer business using a digital-first approach.
Bindra will be based out of Bangalore and will report directly to Gaurav Kumar, founder and CEO, CredAvenue.
He moves from fintech marketing brand Rupeek, where he was head of marketing.
Kumar said, “It’s an honour to have Karanpreet on board as he brings in stellar expertise in the field of brand and marketing. He has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at CredAvenue. He is an all-rounder veteran who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance. We look forward to sustaining our strong working relationship”.
Bindra added, “This is an interesting juncture for the overall fintech space and CredAvenue in specific. The addressable market size, a global mandate, a profitable business model, the CEO’s vision, and the quality of talent within the leadership team is a great combination. I am excited to take this opportunity to build a marketing-first approach to drive exponential growth at CredAvenue”.
With over 15 years of experience, he has also been associated with companies like Marico, Akzonobel, and Future Brands.