NBA names Tammy Henault as chief marketing officer

The National Basketball Association (NBA) has announced the appointment of Tammy Henault as chief marketing officer.  

 

In her new role, she will lead all global marketing efforts for the NBA and its affiliate leagues, to engage fans. She will also be tasked with launching NBA’s next gen platform and working with the product and content teams. 

 

Henault moves from Paramount, where she was senior vice president, marketing, Paramount+. 

 

She will report to Mark Tatum, deputy commissioner and chief operating officer, NBA. She will join the league from 21 November 2022.  

 

Tatum said, “Tammy is an award-winning marketing and media executive with terrific experience and a proven track record in audience acquisition, retention and engagement. As the NBA continues to prioritise our direct-to-consumer offerings, we are excited for Tammy to join our team and help us forge meaningful connections with NBA fans around the world.”

 

Henault said, “The NBA is a global powerhouse with an incredible fanbase, and I am honoured to bring my experience in growing audiences and engaging fans to the league. I am inspired by the league’s mission to build community through the game and look forward to working in partnership with internal and external stakeholders to continue to bring innovative marketing to NBA fans around the world.”

 

With over 17 years of experience, she has already worked with CBS Interactive, The New York Times, and Times Inc, among others.