Campaign US
Oct 27, 2022

Kanye West antisemitism fallout spotlights risks of celebrity endorsements

In the wake of Ye’s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands. For those with a low risk tolerance, humans may not be an option

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

59 minutes ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

1 hour ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

2 hours ago

All advertising has to become more accountable: ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

20 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.