Kajaria Ceramics Ltd. has onboarded Rashmika Mandanna as brand ambassador alongside Ranveer Singh, marking a new phase in its brand strategy. The move is accompanied by the launch of its latest campaign, ‘Log Toh Poochenge Hi’, aimed at strengthening cultural relevance and deepening consumer engagement across markets.
The campaign introduces a television commercial that brings both ambassadors together in a narrative-led format, designed to highlight Kajaria’s tiles and bathware offerings. Positioned around the insight that well-designed homes naturally attract admiration, the communication reframes home interiors as conversation starters, linking aesthetic appeal with social validation.
The film is set in a hillside home and portrays Singh and Mandanna as an Army couple hosting a senior Brigadier and his wife. Through a sequence of understated interactions, the narrative showcases different aspects of the home, including outdoor pathways, living spaces, kitchen finishes and Kerovit bath fittings. This integrated approach allows the brand to present its tiles and bathware portfolio within a single cohesive storyline, reinforcing its positioning as a comprehensive home solutions provider.
The storytelling blends warmth, humour and relatability, culminating in the message that appreciation is inevitable when consumers choose Kajaria products, captured in the line “Log Toh Poochenge Hi.” The campaign leverages slice-of-life scenarios to create familiarity, while embedding product visibility organically within the narrative.
The dual celebrity strategy is central to the campaign. By pairing Singh’s established association with the brand with Mandanna’s addition, Kajaria aims to broaden its appeal across demographics and geographies, particularly in southern markets. The collaboration reflects a deliberate effort to enhance brand recall and aspiration through recognisable personalities.
Chetan Kajaria, vice chairman, Kajaria Ceramics Ltd., said, “At Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers. Bringing Rashmika Mandanna on board alongside Ranveer Singh reflects our commitment to building a strong cultural connect with homeowners across regions, We look forward to leveraging this powerful partnership to further strengthen our engagement with customers and inspire beautiful living spaces across the country.”
Rishi Kajaria, managing director, Kajaria Ceramics Ltd., added, “With ‘Log Toh Poochenge Hi,’ our objective is to elevate the brand conversation towards emotion and brand ownership while showcasing modern design and uncompromised quality. Today’s consumers see their homes as an expression of identity, and Kajaria’s tiles and Kerovit bathware play a central role in enabling that aspiration. Bringing Indian cinema’s force Ranveer Singh and Rashmika Mandanna together in a relatable, story-led narrative allows us to strengthen Kajaria’s positioning as a complete premium home solutions brand while expanding our reach across every corner of the country, especially in the southern markets.”
Singh said, “What I love about this campaign is how relatable the insight is, when you build a home with care and great design, it naturally becomes special. The film showcases that pride in a very fun, slice-of-life way. Shooting this with Rashmika was great, and I think audiences will really enjoy how the campaign put smiles on faces.”
Mandanna added, “This phase of life makes the idea of ‘home’ feel even more special to me, which is why this film felt very close to my heart. It beautifully captures how a home isn’t just about how it looks, but how it reflects your journey and the life you’re building together. The story has a lovely warmth to it, and shooting it with Ranveer brought such fun and easy chemistry that I think audiences will truly feel on screen.”
The campaign is being rolled out across television and digital platforms, supported by outdoor, print and cinema activations. Through this integrated media approach, Kajaria aims to strengthen brand salience in the premium category while driving cross-category adoption between tiles and bathware.
By combining storytelling, celebrity partnerships and a unified product narrative, Kajaria reinforces its strategy of positioning itself as a premium, end-to-end home solutions brand.
