Rediffusion has announced the appointment of Kaevan Umrigar as executive creative director.
He moves from dentsu India.
Kalyani Srivastava, executive vice president and head, Rediffusion Mumbai, said, “Kaevan is a multi-faceted personality with interests that go beyond just advertising. He is fun to work with. Has a wry sense of humour. And that reflects in his work which most times has a sense of effervescence, joy and well-being that is not easy to describe."
Pramod Sharma, creative head, Rediffusion Mumbai, added, “Kaevan brings varied experience and exposure to our Mumbai creative team. He is a perfect team player with deep reservoirs of patience. I am looking forward to working with him.”
Umrigar said, “There is a wide variety of clients at Rediffusion. While stationed in Mumbai, I have already started getting involved with clients, even from other offices. There is a huge surge towards creative excellence at Rediffusion, and I am sure I will be part of many amazing creatives in the weeks to come.”
In a career spanning more than two decades, he has also worked with Contract and Everest.
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