Kaabil Kids has appointed Verve Media as its AI SEO partner, signalling a strategic push towards strengthening organic discovery and search-led growth. The collaboration focuses on improving visibility across both traditional search engines and emerging AI-driven answer platforms, aligning with evolving digital discovery behaviours.
The mandate centres on enhancing how Kaabil Kids appears in intent-driven searches, particularly those related to online chess education. Verve Media will work across discovery and visibility audits, technical SEO improvements and content restructuring, ensuring that the platform ranks effectively for queries such as online chess classes, online chess coaching and online chess tutor searches. The engagement also extends to refining on-site user experience, ensuring clarity and relevance once users land on key pages.
The partnership reflects a broader industry shift towards AI-led search optimisation, where discoverability is influenced not only by search engines but also by AI-generated responses. By focusing on structured content and technical enhancements, the collaboration aims to improve both visibility and conversion outcomes.
Founded in 2019, Kaabil Kids offers a structured chess learning programme built around progressive levels, guided practice and regular evaluation. Its positioning highlights credibility through mentorship by Tejas Bakre, alongside coaching support from FIDE-certified trainers. The platform has also gained wider visibility through its appearance on Shark Tank India Season 3, contributing to its brand recognition among parents.
Saad Merchant, co-founder, Verve Media, said: “Parents want a clear view of what their child will learn and how the coaching works. Our role is to strengthen Kaabil Kids’ discovery across modern search, and help their key pages communicate with more clarity and confidence. Using Rank Up AI SEO tool, we will also strengthen their presence across AI Platforms”.
The use of AI-driven tools such as Rank Up underscores the increasing role of automation and data-led insights in search marketing strategies. The focus is not only on ranking but also on ensuring that content aligns with user intent and delivers clear, actionable information.
Kitty Mahapatra, co-founder and coo, Kaabil Kids, said: ”At Kaabil Kids, our goal is to help more children benefit from structured chess learning. Strengthening our organic presence across search and emerging AI platforms will make it easier for parents to discover the right program for their child. We are excited to partner with Verve Media to support this next phase of growth.”
For Verve Media, the mandate adds to its portfolio of SEO and content strategy engagements, particularly within the education and consumer services space. The agency’s expertise in AI SEO and organic growth strategies will be applied to improve discoverability across multiple digital touchpoints.
Overall, the partnership highlights how education platforms are increasingly investing in performance marketing and search optimisation to reach niche audiences. By aligning SEO strategy with user intent and AI-driven discovery, Kaabil Kids aims to scale its reach while maintaining a clear and structured value proposition for parents.
