Market research firm IMRB International has appointed former Cafe Coffee Day marketing head K Ramakrishnan (Ramki) as general manager of IMRB Kantar Worldpanel. He joins the firm from Future Lifestyle Fashions, where he was president - marketing.
Hemant Mehta, SVP, media and retail, IMRB International, said, "With over 20 years of experience in consumer marketing, product/brand management, sales and strategy development, Ramki brings to the organisation valuable expertise in conceptualising long term strategies, managing innovation and brand development based on consumer insights. As the portfolio of services from IMRB | Kantar Worldpanel expands, I am sure that Ramki’s experience will be a tremendous asset to us and our clients."
Ramakrishnan added, "I am delighted to be part of IMRB Kantar World Panel. I am very excited to drive the panel service at a time when a lot of change is being seen in the way consumers consume – the changing consumption patterns, the growth of e-commerce, changing media landscape and the rapid inroads made by technology in the consumers lives. I hope to be able to see and present insights in a way that would be more focused on offering solutions to the marketers, having been one myself all these years. I guess being on this side of the table will help me appreciate better the needs of the marketers and help them craft appropriate strategies for addressing their business issues."
Besides Café Coffee Day, he has worked with Lenovo, TTK Services and TVS Motor