JWT wraps up Chennai for ToI launch

To build to the launch of Times of India Chennai on 14 April, JWT created an outdoor and print campaign based on the brief, “Celebrate a changing Chennai with the arrival of The Times of India.” The campaign ran for about three weeks before the launch. It involved newspapers being wrapped on multi-storied buildings, taxis, auto rickshaws, buses, paper boats on the rivers and rockets at the airport. There were about a hundred typical Chennai characters as cheerleaders in veshthi, mundu and nine yards of newspaper content.

by Campaign India Team