JWT has scooped the Kingfisher Airlines account following a multi-agency pitch. The account size is estimated to be about Rs 80 crore, according to industry estimates. The incumbent agency is Equus Red Cell. Kingfisher is planning to commence its international operations from September 2008.
Dhunji S. Wadia, Managing Partner JWT, said, "This is a substantial win for us. We look forward to partnering Kingfisher's global ambitions. Coming off the heels of our successful Cannes and Jay Chiat Planning Grand Prix performances, this win further demonstrates the creative and strategic firepower that is leading our growth and building our reputation throughout our network and the industry."