Campaign India Team
Nov 28, 2008

JWT is the Effie agency of the year

The Grand Effie was scooped by JWT for the 'Lead India' campaign for The Times of India at the Effie 2008 award ceremony, which was held on 26 November at the Turf Club, Mahalaxmi. This was a great year for JWT as it was declared the agency of the year with 100 points. O&M was second with 80 points. Lowe is at third slot with 45 points. JWT also bagged Yahoo! Big Idea Chair award for 'sunsilkgangofgirls.com' campaign for Sunsilk.

JWT is the Effie agency of the year

The Grand Effie was scooped by JWT for the 'Lead India' campaign for The Times of India at the Effie 2008 award ceremony, which was held on 26 November at the Turf Club, Mahalaxmi.

This was a great year for JWT as it was declared the agency of the year with 100 points. O&M was second with 80 points. Lowe is at third slot with 45 points.

JWT also bagged Yahoo! Big Idea Chair award for 'sunsilkgangofgirls.com' campaign for Sunsilk.

Bennett, Coleman & Co. was announced as the Effie client of the year. The Marico Uncommon Sense award was given to JWT for the 'Lead India' campaign. O&M got the Brand Equity Bravery award for its 'No confusion. great combination' campaign for Bingo!.

In the consumer products category, JWT won bronzes for Diamond Bride's 'More Happy Than Married' campaign and for 'sunsilkgangofgirls.com'. O&M won a bronze for Cadbury Bournvita's 'How Bournvita let children be differently capable and differently successful' campaign. Lowe, JWT and McCann Erickson won a silver each for Tata Tea's 'Jaago Re', Kurkure's 'Family face on pack' and Saffola Gold's 'Purse Snatching' respectively. JWT won a gold for 'Gutsy cricket' for Nike. O&M scooped a gold too for Bingo!'s 'No confusion. great combination'.

In the consumer durables category, Lowe won a bronze for 'Wires that don't catch fire' for Havells Cables. Mudra Multiplier bagged a bronze too for 'Women on wheels' campaign for TVS Scooty.  O&M won a silver for 'Moto Yuva: The new symbol of growing up!' for Moto Yuva.

JWT won a bronze for 'Red Ribbon Express- Uniting India against AIDS' in the services category. Lowe got bronzes for its 'Jeetay Raho' and 'Retirement number' campaigns for ICICI Prudential Life Insurance. O&M won a bronze for 'Callertunes-Bolo kya bajaayein?' for Hutch. Bates 141 bagged a silver for 'Think Hatke' campaign for Virgin Mobile. Rediffusion Y&R won a silver too for Airtel's 'Breaking barriers' campaign. The golds in this category were scooped by Lowe and O&M for 'What an Idea!' for Idea Cellular and 'Vodafone Alerts' for Vodafone respectively.

In the corporate advertising category, O&M got a silver for Vodafone's 'Transition from Hutch to Vodafone' campaign. JWT won a gold for 'Lead India'.

JWT won a bronze for 'Me on my can' campaign for Pepsi in the Internet advertising category. Mindshare India got a bronze too for the 'New HSBC Premier Handset' campaign for HSBC Premier in the mobile advertising category.

In the integrated advertising campaign category, O&M won a bronze for Cadbury Bournvita's 'How Bournvita let children be differently capable and differently successful' campaign. Lowe and Redifusion Y&R won a bronze each for Tata Tea's 'Jaago Re!' and Airtel's 'Breaking barriers'. McCann got a silver for Saffolalife's '4 Indians every minute'. JWT scooped a gold for 'Lead India' for The Times of India and so did O&M for 'No confusion. Great combination' for Bingo!.

Source:
Campaign India

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