Joseph George (Joe), group chairman and CEO, MullenLowe Lintas Group, India and regional president, MullenLowe Group South & Southeast Asia, has decided to move on from the agency network at the end of September 2017. He now plans to pursue what he calls “his big dream”.
In a stint of over 26 years with the company, he played numerous growth, brand management, client management and leadership roles locally, regionally and globally.
Alex Leikikh, global CEO, MullenLowe Group said, “Joe has made such a huge contribution to the MullenLowe Group network that it really is with a heavy heart that we say goodbye to him. He has led MullenLowe Lintas Group to huge success within India, across the APAC region and on a global stage.”
George joined Lintas India in 1991, and has been with the company throughout its journey of evolution; from Lintas India to MullenLowe Lintas Group today. He was appointed India CEO in 2011; and while continuing to be based in Mumbai, took on the additional responsibility of running the South Asia and Southeast Asia region for MullenLowe Group in 2016. He also serves on the global executive committee of the MullenLowe Group network.
He was also the chief architect of the launch of the two new Indian agencies from the MullenLowe Lintas Group – Mullen Lintas in August 2015 and the recently launched PointNine Lintas.
George said, “MullenLowe Lintas Group in India today is in the best shape it’s been in for a very long time. I couldn’t be moving on at a better time. Alex and I have worked closely over the past 8 months on the transition plan; and with the road map and the leadership in place for all three agencies of MullenLowe Lintas Group, I am confident that our agency network in India is ready to author its next chapter of success.”
He led IPG’s agency-acquisition in Sri Lanka and subsequently its overall transformation; the re-structuring of the MullenLowe Thailand and Vietnam operations, as well as putting in place the leadership and brand and business strategy for the MullenLowe Singapore office. Succession plans for Joe’s Southeast Asia responsibilities are in advanced stages of finalisation, and will be announced by global CEO Alex Leikikh in the coming weeks.
“This agency has given me everything. Probably more than I deserve! Twenty six years can be a lifetime, but there’s an impatient excitement in me today to want to start all over again. Ironically, and a tad illogically though, this urge to do so is because I have enjoyed every single day of my quarter century in this fabulous network,” said George.
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