Bollywood duo John Abraham and Bipasha Basu have been roped in by Wella Kolestint for their new TVC.
Watch the TVC (story continues below)
The film, created by Leo Burnett shows Bipasha Basu asking John Abraham if he has noticed anything new in her look after she changed her hair colour. Abraham looks confused and can’t spot the difference which prompts Basu to decide to change her brand of hair colour. The film ends with the voiceover introducing Wella Kolestint.
Commenting on the TVC, Gaurav Lalwani, regional account director, Leo Burnett Mumbai, said “Our all out endeavor was to find a human purpose for Wella Kolestint. Post a lot of deliberations, we zeroed in on one single fact that women want the power to get noticed and appreciated over the years. A single compliment, years into a relationship, makes them smile for days.”
Nitesh Tiwari, executive creative director, Leo Burnett, Mumbai added, “Women have this urge to be noticed whenever they change their look but unless the change is really drastic like gaining 50 pounds or shaving off an eyebrow, men continue to live in a world of sweet oblivion. Every time my wife asks me, “Notice anything new about me?” I always felt like a deer caught in the headlights! This real life incident was an apt trigger for me to create the Wella Kolestint film."
Commenting about the idea of the film, Supriya Singhm associate marketing director, hair colour, Procter & Gamble Asia, said, “This idea takes the core of the Wella Kolestint brand; making an impact on others through your rich hair color, and cleverly links it to a highly relevant insight about women not getting noticed by the person that matters to them most. It’s the combination of these two elements that makes the idea so powerful.”
Agency: Leo Burnett
Executive creative director: Nitesh Tiwari
Creative director: Ashwiny Iyer
Art director: Kenneth Barnes
Regional account director: Gaurav Lalwani
Account director: Divya Bhartia
Brand associate: Vanita D'Mello
National films head: Kevin Affonso
Films executive: Shraddha Singhvi
Director: Sunhil Sippy
Production house: Highlight Films
Associate marketing director: Supriya Singh
Brand manager: Martin Bahr
Associate brand manager: Shweta Jhamb