Jiten Bhagat elevated as CEO at Percept/H He was COO prior; succeeds Amitava Mitra who exited last year by Campaign India Team | 25/11/2015 Jiten Bhagat has been elevated to the post of CEO at Percept/H, effective November 2015. Bhagat had joined the agency as COO in May 2014. Amitava Mitra, who was then CEO of the agency, stepped down in September 2014. Also read: Jiten Bhagat appointed Percept/H COO Percept /H promotes Amitava Mitra as CEO