Jio-bp has announced the appointment of Saatchi & Saatchi Propagate for its digital duties.
The agency will be responsible for scaling the brand's digital footprint, content strategy, improving its social media engagements and building a strong presence across a variety of channels.
The account was won post a multi-agency pitch and will be handled by Saatchi & Saatchi Propagate's Mumbai office.
Paritosh Srivastava, chief executive officer, L&K Saatchi & Saatchi, said, “We are excited to collaborate with Jio-bp in realising their ambitious goals for the Indian market. Our partnership seeks to further accelerate Jio-bp's trajectory in the upcoming years to continue building on the amazing growth it has demonstrated over the past several years.”
Prachi Bali, executive vice president and business head, Saatchi & Saatchi Propagate, said, “Jio-bp is working on reimagining mobility in the country and we are thrilled to partner with them on this transformative journey. Together, we seek to build a seamless digital experience that resonates with customers, propels the growth of Jio-bp, and paves the path for a new era of mobility solutions in India."