Perfora has rolled out a campaign featuring actor Jim Sarabh to showcase its range of chemical free oral care offerings.
The campaign consists of a film featuring Sarabh. In this he emphasises that the majority of conventional toothpaste formulations contain a component known as SLS, which is also utilised in the production of detergent powder. SLS has the potential to cause ulcers and harm taste buds. Sarabh proceeds to underscore the advantages of Perfora, including its diverse range of flavours.
Jatan Khurana, co-founder, Perfora, said, "Having Jim Sarbh on board for our campaign aligns perfectly with our vision of encouraging oral care as a vital aspect of holistic health. His influence and dedication to spreading awareness make this collaboration incredibly meaningful for us.
Tushar Khurana, co-founder, Perfora, said, "Jim Sarbh's natural charisma and candid advocacy for oral health make him an ideal ambassador for our brand. His authenticity resonates with our commitment to transparency and quality."
The film was rolled out on Instagram on 3 December.
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