Jae Hong Kim to take over as managing director at Cheil Worldwide SW Asia

Jae Hong Kim will be the new India managing director of Cheil Worldwide SW Asia, following the completion of JS Ry's five-year term in December 2010.                                                                                       Kim has been with Cheil Worldwide for almost two decades, where besides Samsung Electronics, he has worked on automotive, banking and insurance brands such as Renault-Samsung Motors, Fiat, Lancia, HSBC, and Samsung Insurance.

Commenting on his new role and move to India, Kim said, “I am delighted to be here and am looking forward to working with this young and dynamic team and would like to add little more spice to the existing recipe of a happening place.”

Prior to joining Cheil, Kim was a professor of English Literature at Seoul City University. He has also worked as a reporter with New World Monthly Magazine. He holds a Masters in English Literature and has also undertaken a brand management course from the University of Southern California.