Campaign India Team
Feb 05, 2014

Cheil Worldwide SW Asia bags Lavie

Agency opens account in Mumbai; women’s bag and footwear brand to be handled by Mumbai and Gurgaon offices

Cheil Worldwide SW Asia bags Lavie

Cheil Worldwide SW Asia (Cheil India) has been awarded the creative mandate for Lavie, a women’s handbag and footwear brand from Bagzone Lifestyles.

The brand was being handled by TBWA until the development. A Cheil statement pegs the advertising spend at Rs 25 to 30 crore and said the account would be handled by the agency’s Gurgaon and Mumbai offices.

Lavie, which made its debut with women’s handbags in 2010, has expanded its presence to footwear.

Hari Krishnan, COO, Cheil Worldwide SW Asia, said, “Lavie is indeed a very prestigious win for Cheil. I am glad Bagzone gave us the opportunity to demonstrate our integrated capability. As a brand, Lavie already enjoys very good recall but needs to move the needle on brand attitude. We are very excited with this mandate - creative juices will flow and bring our ideas alive across all touch points of the consumer journey.”

Sandeep Goenka, COO, Bagzone, said, “Cheil's integrated approach was very robust. Lavie is a young brand yet enjoys good recall. However, the need is to take it to the next level with the right partners - we are happy that Cheil's creative combined with shopper/ retail capability brought alive the idea of a complete consumer voyage.”

The brand targeted at ‘Gen Y’ women retails through exclusive and Bagzone stores, besides Samsonite stores and retail chains.

Source:
Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

1 day ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

1 day ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India