Cheil Worldwide SW Asia has announced three new appointments as part of its creative and client servicing team in India. The agency has brought in Varun Arora and Shobhit Mathur as executive creative directors and Amit Ahluwalia as vice president client servicing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps
View pictures from the South Asia leg of the Agency of the Year Awards which was hosted in Mumbai on 28 November