Jack in the Box Worldwide, the digital agency under The 120 Media Collective, has bagged the digital duties for Allen Solly. The account was won following a multi-agency pitch. The mandate includes all digital duties for Allen Solly and its associated sub-brands, Solly Jeans, Solly Sport and Allen Solly Junior.
With this, the agency has bagged its second business under the Aditya Birla Group after Louis Philippe.
Sooraj Bhatt, CEO, Allen Solly,said,"Allen Solly's excited to be partnering with Jack in the Box for our digital mandate after going through an ardent process of shortlisting the best agencies in the digital domain. We chose JITB for their superb editorial content creation abilities, creative supremacy and great credentials. We're looking forward to doing some great work together and taking Allen Solly to greater heights”.
Roopak Saluja, founder and CEO, The 120 Media Collective, said,“There's no greater validation of the value we add to a client's business than to be awarded an additional mandate from the same company (we seem to be making a habit of it). After three years of running all things digital for Louis Philippe, it's a matter of great pride for Jack in the Box to be given responsibility for Allen Solly, thereby deepening our commitment to Madura Garments and the Aditya Birla Group.”
Abhishek Razdan, EVP and national business head, Jack in the Box Worldwide (a part of The 120 Media Collective), added, “Allen Solly is one of the most exciting brands in the fashion apparel category and I am very excited to win their Digital & Content mandate. Our clients at Allen Solly expect us to do some benchmark work in this category and we look forward to doing just the same. What makes this wineven sweeter is the fact that our work on Louis Philippe was one of the influencing factors in making the decision in our favour."